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JUL. 08, 2022

Have you met the new cover artist?

A couple of weeks ago, Cosmopolitan published an unusual cover: a futuristic astronaut doing a catwalk on a purple planet. The combination of the elements is unique, but the most remarkable thing is that the magazine cover has been designed by artificial intelligence. Cosmopolitan used DALL-E 2, Open AI's text-to-image AI, to create the cover artwork. The project was developed by Cosmopolitan editors, OpenAI workers, and Karen Cheng, a digital artist.

It was not the first attempt to generate images through artificial intelligence: many crypto artists use such algorithms to mint their NFTs; The Economist developed its cover artwork through AI just one week before Cosmopolitan.

Nevertheless, the attempt made by the fashion magazine goes a further reach: the algorithm can grasp the context of a written request and create the image accordingly. The query "wide-angle shot from below of a female astronaut with an athletic feminine body walking with swagger toward camera on Mars in an infinite universe, synthwave digital art" took 20 seconds to become a magazine cover.

Artificial intelligence can replace many jobs; some repetitive tasks such as checking images are already done effectively by AI. Still, now even the most creative professions can be threatened by artificial intelligence. Does it really have an edge compared to human intelligence? In the case of content writing, the quality of a text can be assessed with metrics like plagiarism and readability. A website generated three articles with different AI tools. Surprisingly, the plagiarism score turned out to be relatively low, ranging from 0% to 18%, depending on the tool and the topic. On the other hand, all the tools fell short when it comes to readability: inconsistent content, poor grammar, and even incomplete sentences are present throughout all texts. In conclusion, the result was not acceptable. It is worth mentioning that the tool requiring the highest amount of human input scored the best results.

Artificial intelligence for creative purposes is designed to mimic the human brain, and the attempt to replicate it is far from perfect. Artificial intelligence has not acquired all the subtleties of human language and perception. Although the algorithms are trained on millions of different texts or images and can produce striking results, such as the Cosmopolitan cover, they still do not have the same sense of the context of a person. At the moment, the primary purpose of AI is to help human creators rather than to replace them.

Don't worry, this article was written by us!

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The FAM team